champion the girls 

basically, fact has it by age of 14 girls are dropping out of sports at TWICE the rate of lads — which is saddening. 
many reasons, but one of the main factors is a lack of parental support to play footy they recieve as opposed to sons. 

showcasing legends of the game and their young ‘uns & current female ballers with their parents.
save a seat for the next generation 👍

then adidas went full throttle and gave a whole block of seats to teenage girls and their +1’s at the women’s champions league final.

my role: concept & art director.